entrance to the Imaging USA 2023 photography conference in the Gaylord Opryland Resort and Convention Center
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5 Takeaways from a Photography Conference

As a professional photographer, investing in your skills and business growth is essential. With a multitude of options available, such as new gear, online classes, and workshops, it can be challenging to decide where to focus your resources. Personally, I prioritize attending at least one photography conference each year, and recently, I had the privilege of participating in Imaging USA 2023, organized by the Professional Photographers of America in Nashville, Tennessee. Here are five valuable things I gained from this event.

Learning New Photography Techniques

One of the primary reasons I attend photography conferences is to discover and learn new techniques. I draw inspiration from renowned photographers whose work I admire. Many of them serve as educators, sharing their expertise in lighting, posing, and editing during conference sessions. Nothing compares to witnessing a demonstration in person and actively participating in the learning process. At Imaging USA, I had the opportunity to attend featured classes and additional sessions offered by vendors and exhibitors at the trade show.

A photographer attending ImagingUSA 2023 photography conference tries lighting by photographing three models at a vendor booth.
A photographer attending Imaging USA 2023 tries lighting at a vendor booth.

Industry Insights

In a rapidly evolving world, keeping up with the latest photography technology, software advancements, and industry trends is crucial. While some featured classes at the conference addressed these topics, it was the trade show exhibitors who excelled in presenting cutting-edge technology and business trends. They provided valuable insights, answered questions, and allowed photographers to test their products and services firsthand. The conference served as a platform to explore and experience items that are typically only accessible through online browsing. I even had a great opportunity to try out one of Fujifilm’s newest cameras on a sponsored photowalk with trained models.

Jeff Poole of Wilmington, NC explains his marketing software at the Imaging USA 2023 photography conference trade show.
Jeff Poole of Wilmington, NC explains his marketing software at the Imaging USA 2023 trade show.

Networking Opportunities

One of the most rewarding aspects of attending a photography conference is the opportunity to network with like-minded professionals. The photography community strongly emphasizes “community over competition,” fostering a supportive and collaborative environment. During my time at Imaging USA, I had the pleasure of meeting fellow photographers whom I had been engaging with on social media for years. I even had the chance to meet one of my favorite photographers from Japan. Building new connections and strengthening existing ones can have a significant impact on our collective growth and success.

Attendees of Imaging USA 2023 photography conference take a group photo in front of the Connect Learn Thrive display.
Attendees of Imaging USA 2023 take a group photo in front of the Connect Learn Thrive display.

Finding Inspiration

Surrounding oneself with positive and success-oriented individuals is essential for personal and professional development. To achieve a higher level of expertise, it is vital to engage with individuals who have already reached that level. A photography conference serves as the ideal setting to connect with skilled photographers, observe their work, and learn about their journey to success. At Imaging USA, I was fortunate to witness the Grand Imaging Awards, which showcased outstanding images from the International Photographic Competition, as well as the top 10 finalists and Best of Nation winners from the World Photographic Cup. These awe-inspiring displays fueled my motivation to continually improve my craft.

Two people view images from the International Photographic Competition on display at Imaging USA 2023 photography conference.
Outstanding images from the International Photographic Competition were on display at Imaging USA 2023.

Photography Conference Fun

Attending a photography conference is not only enriching but also incredibly enjoyable. The atmosphere is filled with excitement as like-minded individuals gather to learn and share their passion. The opportunity to travel, dine with fellow photographers, and engage in photography activities together adds to the overall experience. Imaging USA 2023 even featured a live DJ and included a couple of lively parties, further enhancing the festive mood.

Participants in a Fujifilm photowalk photograph a model at Imaging USA 2023.
Participants in a Fujifilm photowalk photograph a model at Imaging USA 2023.

To get a glimpse of my conference experience, feel free to explore a musician photoshoot I conducted in downtown Nashville during my stay.

Photos ©2023 John E. Lowry. All rights reserved.

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